Built by an SDR.
For SDRs.

The problem was
personal.

"I was an SDR. I sat at my desk every morning with a call list, a script, and absolutely no good way to practise before I dialled."

Every SDR knows the feeling. You're new. You're nervous. You have a list of real prospects real people at real companies and the only way to get better is to practise on them. Burn a lead. Learn something. Repeat.

There was no flight simulator. No practice court. Just a phone, a prayer, and the knowledge that every bad call was a wasted opportunity that somebody worked hard to generate.

I tried using ChatGPT to roleplay objections. It worked, sort of. But it had no memory of how I sold, no scoring, no progression, and the objections felt completely American. The "prospects" didn't push back the way Australian buyers do. They didn't say "yeah look, just send me an email" or "we're pretty flat out at the moment." The whole thing felt off.

I spoke to other Australian SDRs. Every single one described the same problem. The solution was always the same too "just get on the phone and figure it out." Sink or swim. Learn on real leads or don't learn at all.

And every tool that existed was built in America, for American sales culture, with American buyer personas. Nobody had built something for the way we actually sell here.

That's not good enough. So I quit my job and decided to build it myself.

PitchIQ is what I wished existed on my first day as an SDR. A voice AI that sounds like a real Australian prospect. Coaching that learns how you specifically sell. Honest scores that actually mean something. And the ability to practise until you're ready without burning a single real lead.